Pack it in paper #2 episode - Value chain collaboration to reduce packaging waste | Koehler Paper

50 percent of packaging in Germany could be plastic-free – so why isn’t it yet? The “Material Change Index” study by DS Smith shows that 48% of food and beverages in German supermarkets are unnecessarily packaged in plastic. If we’ve long been able to package so many things in paper – why aren’t we doing it? Retail is one of the most important drivers of more recyclable packaging. That’s why retail is a key part of the solution. Significant progress has already been made in collaboration with brands and industry. But the potential is even greater. In the second episode of #PackItInPaper– Recycling Packaging Made Easy!” we show why collaboration across the entire value chain is crucial for reducing packaging waste and strengthening the circular economy. 👉 Discover the whole story: pack-it-with-paper.faz.net[