Strategy Evaluation & Control

Welcome back to Mella Tutorials! In today’s session, we dive deep into Chapter Six: Strategy Review, Evaluation, and Control, an essential part of the Strategic Management process. Without evaluation, strategy is like playing football without goalposts – you can’t know if you are winning or losing. This lesson explores how organizations monitor, measure, and improve their strategies to stay on track and achieve long-term success. We begin by explaining the importance of strategic evaluation, including coordination, feedback, performance rewards, and learning for future planning. Then, we move into the strategic control process, breaking it down into clear steps: setting standards, measuring performance, analyzing gaps, and taking corrective actions. Real-world business examples, including Ethiopian companies, make the concepts practical and relatable. You’ll also learn about the stages of control (feedforward, concurrent, and feedback) and different techniques such as budgetary control, financial ratios, the Balanced Scorecard (BSC), and Rumelt’s criteria for evaluating strategies. Finally, we explore common barriers—both motivational and operational—that managers face when evaluating strategy, and how organizations can overcome them. By the end of this tutorial, you’ll understand not just the theory but also how to apply these ideas in real business settings. Whether you’re a student, professional, or entrepreneur, this video will give you the insights needed to evaluate and improve strategies effectively. Don’t forget to like, share, and subscribe to Mella Tutorials for more in-depth lessons on management and business success! #MellaTutorials #StrategicManagement #StrategyEvaluation #StrategyControl #BusinessStrategy #StrategicPlanning #PerformanceManagement #BalancedScorecard #CorporateStrategy #ManagementStudies #BusinessGrowth #EvaluationAndControl #FeedforwardControl #ConcurrentControl #FeedbackControl #BudgetaryControl #FinancialRatios #RumeltCriteria #ReturnOnInvestment #PerformanceReview #BusinessPerformance #OrganizationalSuccess #ManagementProcess #BusinessEducation #ManagementStudents #MBAStudies #EthiopianBusiness #AfricanBusiness #BusinessExamples #CorporateEvaluation #StrategicThinking #ManagementLearning #BusinessSchool #EntrepreneurshipEducation #BusinessLessons #BusinessPlanning #PerformanceMonitoring #BusinessCaseStudy #StudyWithMe #BusinessLecture #UniversityStudents For any inquiries, feel free to reach out to us.: +251933025888 👉 Subscribe for more educational content:    / @mella_tutorials   👍 Like if you found this video helpful! 💬 Comment with your thoughts and questions; we love hearing from you! 🔔 Turn on notifications so you never miss an update! Connect with us on social media: Telegram: https://t.me/mella_tutorials TikTok:   / mella_tutorials   Youtube:    / @mella_tutorials   Facebook: https://www.facebook.com/profile.php?... Instagram:   / mella_tutorials   LinkedIn: https://www.linkedin.com/in/mella-tut... Thanks for watching! Course available on Mella Tutorials 1. Operation Management    • Operation Management: Chapter One; Basics ...   2. Entrepreneurship    • Entrepreneurship: Chapter One: The Nature ...   3. Introduction to Management    • Fundamentals of Management Part I: Meaning...   4. Principles of Marketing    • #principlesofmarketing; Basic Concepts and...   5. International Marketing    • Understanding Organizational Behavior: A C...   6. Organizational Behaviour    • Understanding Organizational Behavior: A C...   7. Human Resource Management    • Human Resource Management (HRM): Definitio...   8. Business Research Methods    • Introduction to Business Research Methods ...   9. Leadership and Change Management    • Leadership Fundamentals; Sources of Power;...   10. Statistics for Management I    • #statistics 01: Introduction to Statistics   11. Statistics for Management II    • #statistics 12: Sampling Distribution: Mea...   12. Project Management    • Project Management Basics: Project, Progra...   Exit Exams available on Mella Tutorials 1. #2016 Management Exit Exam:    • #2016 Management Exit Exam   2. # 2015 Management Exit Exam:    • Management Exit Exam (2015/2023).   3. Management Exit Courses Question and Answer:    • Management Exit Exam Courses Q&A   4. # 2015 and 2016 Business Management Exit Exam:    • Business Management Exit Exam   5. #2017 Tir Management, Business Management and Administration Exit Exam    • Tir 27; 2017 Management, Business Manageme...