DON'T Use Flexible Ads, Do This Instead!

Work With My Agency (The Moonlighters): https://go.themoonlighters.com/6e89ed74 Join my Skool community: https://go.themoonlighters.com/66f706d0 My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://go.themoonlighters.com/d7babf2c If you are new to this channel, there's a bit you should know about me... 2012 - Sold my first product online, a camping blanket. 2014 - Opened my first shopify store and launched my first facebook ad 2017 - Sold my shopify store 2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails. 2019 - Joined BarkBox as Director of Emerging Channels 2020 - Ran ads 2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE. 2022 - Started The Moonlighters 2023 - Started exclusively hiring top 1% media buyers. 2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served. Free Resources: Ad Creative Library: https://go.themoonlighters.com/1d2a918e All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://go.themoonlighters.com/b8cfd594 Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://go.themoonlighters.com/dfa4270f Connect on Instagram: https://go.themoonlighters.com/68e90e7b Join my team: https://go.themoonlighters.com/402ecb80 ------------ If you're using facebook flexible ads or the meta flexible ad format, I break down why this approach can limit control and performance — and what to do instead. I explain how andromeda facebook ads are shifting campaign dynamics, why facebook dynamic media replacement changes creative strategy, and how to adjust your facebook ads creative testing framework to stay competitive. I go deep into meta ad set minimum spend and how it affects budget allocation, especially when applying a smart facebook ads scaling strategy. I show you how to build a stronger facebook prospecting campaign structure, improve creative concept testing facebook ads, and properly read your facebook ads placement breakdown so you can scale what’s actually working. If you've noticed a facebook ads q1 performance drop, I explain what’s happening behind the scenes and how to correct it using a refined facebook ads optimization strategy. I also cover how to measure incremental roas facebook ads the right way so you’re not relying on misleading blended metrics.