Qu'est-ce que le principe SMART ? Formation RPMS

Setting goals isn't always easy. If you're not sure how to set the right goals for success, let's take a look at a foolproof method: smart goals! 00:00 Introduction 00:15 What are SMART goals? 01:10 S for Specific 01:28 M for Measurable 02:00 A for Achievable 02:28 R for Realistic 02:54 T for Time-bound What are #SMART goals? Smart means clever, smart, or clever in English. SMART goals, also known as the SMART method, allow you to establish clear, tailored, and easy-to-understand objectives to accomplish a project. It's an acronym made up of five criteria: specific, measurable, achievable, realistic, and time-bound. Setting concrete objectives can, for example, allow you to: increase company awareness, improve brand perception, increase website traffic, increase conversion rates, etc. In business, setting objectives is essential for growth. You need to be able to base your goals on your strengths and weaknesses as well as the external environment. We've covered these topics in other videos that you can find here or here! The acronym Once your project is established, you can set objectives by meeting each of the following criteria: S for Specific: A specific objective is a clearly defined, targeted, and written goal. For example: "Increase my website's conversion rate" isn't clear. It should instead be formulated like this: "I want to increase my website's conversion rate by 2% within 6 months." M for measurable: A measurable objective is one that can be quantified, put into concrete figures, verified, and observed. This will allow you to determine whether the results exceed your expectations or are insufficient. The right question to ask is "how much?" You could formulate it like this: "I want to achieve a monthly turnover of €20,000." This way, if you achieve a turnover of €15,000, you'll know that you're €5,000 short of reaching your objective. You'll therefore need to implement an action plan and establish a new strategy to achieve your goal. A for achievable: A goal must be achievable; it can be ambitious but not outlandish. It must be within your means. To do this, you need to ask yourself the right questions: Do I have the necessary financial and human resources? Are my ambitions aligned with my means? Is my market ready for what I have to offer? Is my target audience adequate for my objectives? The questions should focus on you, but also on your market, your competitors, and your target audience. R for realistic: A goal should be realistic. This criterion is often confused with the previous one, "achievable." The difference is that it's a question of usefulness and relevance. For example: Is it realistic and relevant to want to add a product to your range when you already have 20 similar products? Or is it useful and relevant to multiply content on your social media on a topic that doesn't interest your audience? Ask yourself the right questions. T for time-bound: A goal must be able to be defined over time. Without this criterion, you may never achieve your goals, simply because without a finish line, you'll be running into nothing. Let's say you want to launch your business. Without a deadline, your project may spiral out of control. However, if you set a deadline of 12 months, for example, you'll commit and follow a structured plan to achieve your goal. I hope this video helped you! Tell us in the comments about your projects! And for more information, feel free to leave a comment at the bottom of the video or contact us directly at dgboost.fr. Don't forget to subscribe and give us a thumbs-up! For any #training inquiries, please contact us by email at: [email protected] Our social media: ➡️ Website: https://www.academie.avec.fr/ ➡️ Facebook: facebook.com/academieavec ➡️ LinkedIn:   / academie-avec   ➡️ Instagram:   / academieavec   #Dgboost, training organization of the #AVEC Group: https://www.avec.fr Design: Quentin Ménard Illustration: Farah Bahassou