37. Be Better: How Communication Catalyzes Business Transformation

Great leaders, says Stanford GSB lecturer in management Robert Siegel, are “really good at managing the narrative.” In this episode of Think Fast, Talk Smart, Siegel sits down with Matt Abrahams to discuss the importance of effective communication in helping businesses adapt and transform. He also talks about his new book The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical. “Being a great communicator is critical in your written communication [and] in your verbal communication in a world that’s increasingly connected,” Siegel says. “Because there’s so much input for everybody, you want to kind of control and shape the messages that get out there.” Think Fast, Talk Smart is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication skills.