Marketing Automation : les grandes tendances 2026

The Marketing Automation landscape is evolving at breakneck speed. Between the explosion of generative AI, ever-stricter compliance requirements, and the need for true hyper-personalization, brands are questioning how to prioritize their CRM projects in the coming years. Far from theoretical discussions, our expert CRM guests will share their real-world experiences, best practices, and, above all, their key takeaways. Following audience votes, six major trends that will (re)define CRM in 2026 are presented to our expert guests: CRM Team Autonomy: Successfully Managing Change; AI & Personalization: Combining AI and Data to optimize targeting and CRM effectiveness; Accessibility & Impact: Aiming for 100% email and user journey accessibility without sacrificing effectiveness; Performance and Measurement: Meeting the complex challenge of accurately measuring activation. - Precision Marketing: Refine segmentation and timing to optimize every interaction. A one-hour condensed session offering clear insights into best practices and pitfalls to avoid, ensuring you continue to deliver value to your CRM and your customers. Learn more: https://numberly.com/fr/marketing-aut... 00:00:00 Introduction 00:04:42 Growth: The Golden Rules of Automation 00:07:45 AI & Personalization 00:16:15 Omnichannel Orchestration 00:23:50 CRM Team Autonomy 00:30:15 Performance & Measurement 00:42:26 Must-Have Marketing Automation Tools 00:45:20 Precision Marketing 00:48:55 Accessibility & Impact 00:53:01 Q&A 00:58:18 The No-Movement Approach 01:00:08 Conclusion