Disney's Cruises Are DYEING — The Disney Wish Collapsed

$9,400 for a week on the Disney Wish. Roughly half that for the same week on Royal Caribbean's Icon of the Seas — the largest cruise ship ever built, designed specifically for the family Disney thought it owned. Disney is spending over $9 billion to more than double its fleet from six ships to thirteen, at the exact moment its core customer is opening two browser tabs and doing the math. This is the story of how the most profitable premium brand at sea got dragged into a price war it spent 25 years refusing to fight. #DisneyCruise #RoyalCaribbean #DisneyWish #IconOfTheSeas #CruiseVacation