I Audited This Hobby Brand’s YouTube Channel. Here’s The Full Breakdown (YouTube Channel Audit)

Part of the ‪@OfficialAirfix‬ or Hornby team? Get the full Airfix audit pack here: https://drive.google.com/drive/folder... What's stopping a brand with 1,000 videos and 17 years on YouTube from actually growing the channel consistently? Airfix has been making model kits since 1939, yet a single creator video built around one of their kits has pulled roughly the same views as 10% of everything Airfix has ever uploaded. In this episode of Brand Channel Breakdowns, I run the official Airfix channel through our 5Cs grading system: concept, consistency, craft, conversion and character. New brand channel breakdowns drop regularly! Subscribe and hit the bell so you catch the next one. 🎯 Which brand should we audit next? Tell me in the comments. 🔍 Want us to do this for your channel? Work with us: https://humbleandbrag.com/ ⏱ TIMESTAMPS 00:00 The Creator Video That Got 1.1 Million Views 01:02 How to Audit a YouTube Channel With Data 01:32 8 Years Scaling Brand Channels on YouTube 01:51 The 5Cs Brand Channel Framework 02:46 What Makes a Strong Channel Concept? 03:45 Why "Welcome to Our Channel" Loses Subscribers 04:10 Two Videos That Prove the Hook Problem 05:11 How to Fix a Weak Channel Concept 06:06 What Does YouTube Consistency Mean? 06:33 High Output, but a Scattergun Mix 07:28 What the Format View Data Reveals 08:19 How to Build Consistent YouTube Formats 09:43 Craft: Titles, Thumbnails and Search 10:28 Why Airfix Loses Its Own Search Terms 11:40 How to Fix Titles and Thumbnails 12:53 Why Brand Channels Have to Convert 14:29 The Airfix Club Conversion They're Missing 15:18 The Fastest Conversion Fix to Start 16:46 Why Character Matters Most 17:56 The Four Formats the Audience Wants 18:38 The Factory Tour That Proves Demand 20:07 The Full Airfix Scorecard 21:16 Publish Less, Build an Evergreen Library 22:26 Get the Full Audit Pack #BrandChannelBreakdowns #YouTubeStrategy #BrandMarketing #Airfix🔗 Connect With Us: 💻 Humble&Brag →   / humble-brag   👾 Ed Maxwell Wood →   / edmaxwellwood   🤖 Calum Russell →   / calumrussellid   Watch These Videos Next: 🎬 Why Every Business Should Start a YouTube Channel (Even If Nobody Watches) -   • Why Every Business Should Start a YouTube ...   🎬 EXACTLY How I Blew Up A Business On YouTube (1st Year Case Study) -   • EXACTLY How I Blew Up A Business On YouTub...   🎬 How YouTube Videos Actually Get Views (Pro-Level Explanation) -   • How YouTube Videos Actually Get Views (Pro...   🎬 What Top YouTubers Do Differently -    • What Top YouTubers Do Differently (Ep. 1: ...   🎬 Why Every Business Should Start a YouTube Channel (Even If Nobody Watches) -    • Why Every Business Should Start a YouTube ...