Mastering On-Page SEO: Kyle Roof Shares The Secrets You’re Missing

Master On-Page SEO: Kyle Roof Shares The Secrets You’re Missing Date & Time: August 26, 2025 - 9:00 AM ET Duration: 1 Hour Speaker: Kyle Roof & Joy Hawkins In this exclusive webinar, we sit down with SEO expert Kyle Roof to dive deep into the fundamentals of on-page SEO and the critical things that most people overlook. From mastering the silo concept to understanding entity optimization, we'll uncover actionable insights that will supercharge your SEO strategy. Whether you’re a seasoned pro or just getting started, you’ll walk away with valuable, practical tips that can make a huge difference in your search rankings. Don’t miss out on this opportunity to learn from the best! Come With Your On-Page SEO Questions! • Does Siloing Really Work for SEO?: We'll explore whether siloing—the practice of organizing website content into clear, thematic categories—actually boosts SEO performance. • Entity Optimization and Its Impact: Discover how to leverage entities—such as brands, people, or places—in content and metadata to improve search visibility. •And Much More! CHAPTERS: 0:00 - Introduction to On-Page SEO with Kyle Roof 4:04 - What is a Silo in SEO? 8:39 - Flat vs. Folder URL Structure 10:01 - How to Find New Content Ideas 12:11 - What is Entity Optimization? 15:23 - Can You Over-Optimize with Keywords? 17:16 - Live Website Audit: Patriot Plumber 20:25 - How AI is Changing Keyword Research 23:30 - Expanding into a New Niche: What to Do 25:20 - When to Create a New Website for a New Service 27:24 - Do Keyword-Rich Domains Still Work? 35:35 - Do EEAT Signals Actually Improve Rankings? 37:14 - Ranking in LLM Search (like ChatGPT) 39:09 - Is Guest Posting Still a Viable Strategy? 41:13 - How Deep Should URL Folder Structure Be? 42:31 - Do AI Content Writers Include the Right Keywords? 44:42 - The Weight of Smoke: A Lesson in Measurement 46:22 - SEO Strategy for Multi-Location Businesses 48:06 - Using Location Keywords for Local SEO 49:09 - Does Word Count Affect SEO Rankings? 51:22 - What is Vector Embedding and Does It Matter for SEO? 53:21 - Surprising SEO Test Results 54:58 - The Impact of Link Exchanges on SEO 55:58 - How to Increase Your Website's Crawl Budget 56:31 - Does Embedding a Google Business Profile Help Rankings? 57:42 - Using a Second Website for a High-Value Service 58:42 - Automatically Updating Review Schema 59:27 - Are Rank and Rent Websites a Waste of Time in 2025? 1:00:48 - Where to Find Kyle Roof Ep 25123