Self MBA Marketing Module - What is Marketing ?

What is marketing? Most people think it's advertising, promotions, or social media content. It's none of those things. In this video — Class 1 of The Self MBA — IIM faculty member Abhishek Soni breaks down the real definition of marketing using some of India's most iconic brands: Swiggy, Jio, boAt, Tanishq, CRED, and Paper Boat. You'll learn why marketing starts with empathy before strategy, why targeting everyone means reaching no one, and how the best brands in India aren't selling products — they're selling transformation. Perfect for: MBA aspirants, marketing beginners, D2C founders, and anyone who wants to think about brands more seriously.