Self MBA Marketing Module - What is Marketing ?

What is marketing? Most people think it's advertising, promotions, or social media content. It's none of those things. In this video — Class 1 of The Self MBA — IIM faculty member Abhishek Soni breaks down the real definition of marketing using some of India's most iconic brands: Swiggy, Jio, boAt, Tanishq, CRED, and Paper Boat. You'll learn why marketing starts with empathy before strategy, why targeting everyone means reaching no one, and how the best brands in India aren't selling products — they're selling transformation. Perfect for: MBA aspirants, marketing beginners, D2C founders, and anyone who wants to think about brands more seriously.

Self MBA Marketing Module Concept 02 - Who is your customer ?
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Self MBA Marketing Module Concept 02 - Who is your customer ?

Advertising Masterclass 2024: Ft. @tanmaybhat  at Masters’ Union
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Advertising Masterclass 2024: Ft. @tanmaybhat at Masters’ Union

Self MBA Marketing Module - Cognitive Biases P02
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Self MBA Marketing Module - Cognitive Biases P02

How He Helped Build Man Matters Into a ₹300 Crore Brand 😳🚀
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How He Helped Build Man Matters Into a ₹300 Crore Brand 😳🚀

Ansoff Matrix Explained Simply | MBA, BBA & UGC NET Management | IIT Research Scholar
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Ansoff Matrix Explained Simply | MBA, BBA & UGC NET Management | IIT Research Scholar

How Corruption Works In India: UPSC, IAS, Bribery & Black Money | Amit Kilhor | FO520 Raj Shamani
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How Corruption Works In India: UPSC, IAS, Bribery & Black Money | Amit Kilhor | FO520 Raj Shamani

Managing People Part 1 - Be a Great Manager | Managing Teams | Management Skills | Meeta Kanhere
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Managing People Part 1 - Be a Great Manager | Managing Teams | Management Skills | Meeta Kanhere

How D2C Brands Are Exposing FMCG's Biggest Problem
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How D2C Brands Are Exposing FMCG's Biggest Problem

7 Must have skills before going for MBA | Pre MBA Skills + Resources & Courses to learn
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7 Must have skills before going for MBA | Pre MBA Skills + Resources & Courses to learn

Self MBA Marketing Module - Cognitive Biases P01
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Self MBA Marketing Module - Cognitive Biases P01

How An Ugly Shoe Took Over The World
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How An Ugly Shoe Took Over The World

How Startups Like Nykaa & Minimalist Became So Big in India?
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How Startups Like Nykaa & Minimalist Became So Big in India?

Everything we learned in 29 minutes at Harvard Business School (part 1)
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Everything we learned in 29 minutes at Harvard Business School (part 1)

Pt.3 | Hate Against Indians Globally | Open Racism Or Our Gawaar Swag Reality? | Akash Banerjee
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Pt.3 | Hate Against Indians Globally | Open Racism Or Our Gawaar Swag Reality? | Akash Banerjee

The REALITY of An MBA in 2026 | Warikoo Careers Hindi
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The REALITY of An MBA in 2026 | Warikoo Careers Hindi

College Dropout - ₹5 Lakh Per Month - The Economics of a Marketing Career | Ankur Warikoo Careers
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College Dropout - ₹5 Lakh Per Month - The Economics of a Marketing Career | Ankur Warikoo Careers

I Wish Someone Showed Me This Performance Marketing Roadmap Earlier — 3 Month Plan
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I Wish Someone Showed Me This Performance Marketing Roadmap Earlier — 3 Month Plan

Billionaires apne bachcho ko coding nahi sikhate | Vimoh
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Billionaires apne bachcho ko coding nahi sikhate | Vimoh

The Mindset That Made Dhoni a Legend | Dream Big Even If You’re From a Small Town
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The Mindset That Made Dhoni a Legend | Dream Big Even If You’re From a Small Town

How to Build a 10 Crore D2C Brand in 30 Days: Step-by-Step for Beginners | Ft. Kishore Biyani
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How to Build a 10 Crore D2C Brand in 30 Days: Step-by-Step for Beginners | Ft. Kishore Biyani