The Long Game: Jason Wenk on Markets, Margin, and Building Durable Advisory Businesses

Jason Wenk, Founder and CEO of Altruist, joins the show for a wide-ranging conversation about what advisors should be paying attention to next and what many have overlooked during an unusually forgiving market cycle. Jason reflects on the state of the advisory industry after years of strong markets, demographic tailwinds, and easy growth. He breaks down why high margins can be misleading, how some firms are more fragile than they appear, and what happens when the music eventually slows. Jason also shares how his own leadership approach has evolved, why sustainability matters more in this phase, and how advisors can prepare their businesses to endure beyond the next market cycle. This episode is a candid look at what it really takes to build something durable.