UW marching band student makes history with NIL Kwik Trip deal

N-I-L stands for name... image... likeness. It's a catchphrase on college campuses where student athletes can make big bucks, partnering with their favorite companies. One UW-Madison student has the distinction of being the first to get an NIL deal with an iconic Wisconsin brand, and he isn't a traditional athlete. Will Hazeltine plays the mellophone in the UW-Marching Band. This 21-year-old geological engineering major from Edgerton is a big deal on this campus of some 50,000 students from around the world. He is Kwik Trip's first NIL partner and is "super excited about that." Yes, you read that correctly. A member of the marching band has an NIL deal. Hazeltine says he just emailed the company one day and asked about it, writing "what is the potential to have a partnership with you because I love Kwik Trip?" This coffee lover believes his initiative, Wisconsin roots, and passion for all things Kwik Trip, sold the company on him. His love for the company started when he got his driver's license at 16 years old. Hazeltine says "where I'm from, the main gas station is a Kwik Trip. So, every time I had to get gas, it was a Kwik Trip. And from there I got the Kwik Trip rewards card, so now I'm hooked for life." More details here: https://www.tmj4.com/news/local-news/... ---- TMJ4 News in Milwaukee, Wisconsin is your source for local breaking news, in-depth investigations, the latest weather and traffic, and livestreams on news happening right now. Subscribe to the TMJ4 YouTube channel:    / @tmj4   Watch 24/7 TMJ4 live coverage here: https://www.tmj4.com/live Download the TMJ4 app: https://www.tmj4.com/apps Sign up for the TMJ4 Newsletter: https://www.tmj4.com/newsletters Watch more TMJ4 on YouTube:    / @tmj4   On The Go with James Groh: https://on.tmj4.com/3V1oLvH Milwaukee Tonight: https://on.tmj4.com/3UZroya