3 Million Pints, Zero Rulebook - The Unfiltered Story of Signature Brew | Sam McGregor

"If I knew what I know now, I might never have started." That's what Sam McGregor told us and he meant it. Sam is the founder of Signature Brew, one of London's largest independent brewery, producing over 3 million pints a year and working with more musicians than any other beer company in the world. But the story of how he got there is nothing like the highlight reel. CHAPTERS & KEY MOMENTS 00:00 Introduction 00:45 Meet Sam McGregor 02:37 Growing Up 05:42 The Real Story Behind Signature Brew 09:16 No Plan. No Research. Just Went For It. 11:11 What Makes Hospitality So Hard to Scale? 13:49 Success In the Early Days 15:08 When Do You Know You Need Help? 19:02 The Shift From Hustle to Structure 23:44 The Personal Cost Nobody Talks About 25:26 Working 80 Hours? Something Isn't Working. 29:26 Advice for Founders Hitting a Ceiling 33:12 Quickfire Round 35:25 When the Jacket Comes Off 40:37 What Brij Took From This Conversation ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ABOUT SAM McGREGOR ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Sam McGregor is the founder of Signature Brew, one of London's largest independent brewery, producing over 3 million pints a year and working with more musicians than any other beer company globally. He now runs Simtosi, helping founders scale with clarity, structure and sustainability. 🔗 Connect with Sam: ⁠  / mcgregorsam⁠   🌐 Simtosi: ⁠http://www.simtosi.com⁠ 🍺 Signature Brew: ⁠http://signaturebrew.co.uk/ ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ SUBSCRIBE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔔 Hit subscribe and the notification bell so you don't miss future episode drops and updates. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ABOUT UNFILTERED ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ The Unfiltered Podcast is a relaxed, high-energy chat with business leaders unpacking performance, pressure leadership and all the behind scenes of building something meaningful. Hosted by Brij Thankey — entrepreneur, CEO and founder of Precision FM — every episode goes beyond the highlight reel into the real story of building, leading and growing sustainably. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ FOLLOW UNFILTERED ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🎙️ Spotify: open.spotify.com/show/3g6bENvagVyVo8kv8fpVSd 🎙️ Amazon Music: music.amazon.com/podcasts/1acf67ce-255b-4d52-a4dc-7b62ef1d23c6/unfiltered-with-brij-thankey 🌐 Website: brijthankey.com 📩 Appear on Unfiltered: brijthankey.com/guests/ #UnfilteredPodcast, #BrijThankey ,#SamMcGregor, #SignatureBrew, #Entrepreneurship , #FounderStory , #BusinessPodcast , #MentalWellbeing #ukbusiness, #MusicAndBeer , #Simtosi