Patrick Ta vs. PaintedByEsther: What Business Owners Needs to Know About IP on Social

A celebrity brand is trying to trademark a term an independent creator made famous. It's happening right now in the beauty industry — and it could happen in yours. In this livestream, trademark attorney Temi Siyanbade breaks down the Patrick Ta vs. Painted by Esther controversy and what it reveals about the gap between cultural credit and legal ownership. If you've built a brand around a signature method, a name, or a phrase and you haven't filed to protect it — this is the conversation you need to hear before someone else files first. Bring your questions. This one is live.