Employer brand that works: How to measure real business value

What does employer brand impact actually look like in 2025? In this episode, Sam Berthoud is joined by Riley Stefano (Head of Global Employer Brand & Talent Marketing at Celonis) and Nicole Brancheau (Global Employer Brand Manager for Engagement & Reputation at Qualtrics) to break down how leading teams are measuring employer brand beyond vanity metrics. They cover: Why impressions and click-through rates no longer tell the full story How brand influence shows up in time to hire, offer acceptance, and retention What metrics actually resonate with the C-suite Why employer brand is becoming a measurable growth lever, not a side project Two data-driven leaders. One shared goal: proving the real business value of employer brand in a world where quality matters more than volume. 👇 Subscribe for more conversations like this.