This Is Why Your TikTok Shop Isn't Growing in 2026 (For Brands)

In this video, you'll learn how to structure your TikTok Shop content using awareness funnel stages to boost GMV Max campaign performance and drive more sales. 🔥 Join XFACTR Academy: https://www.skool.com/xfactr-academy - Learn the secrets that $1M/mo GMV brands are using, connect with other founders and start building your Million Dollar GMV Machine. Get it right now at 50% OFF. Price goes up soon. 🗓️ Your brand doing over $50k/mo? Book a free Shop Growth Session: https://cal.com/team/xfactr/tiktok-sh... You’ll learn: 💎 Creating top-of-funnel content that hooks and engages viewers 💎 Middle-funnel strategies & addressing customer objections 💎 Bottom-funnel tactics to push customers towards the sale 📖 Timestamps: [0:00] Introduction [0:59] Top of funnel content explained [6:01] Top of funnel examples & performance overview [14:34] Middle of funnel content breakdown [20:30] Bottom of funnel strategies [23:01] Content distribution strategy for success