The Hidden Reason Home Bargains Keeps Beating Bigger Retailers

Why is the discount retailer with a café beating the ones without one? It sounds like a strange question in a sector built entirely on stripping out cost. But Poundland sold for a single pound this year. B&M issued two profit warnings and lost its CEO. And Home Bargains, doing what looks like the more expensive version of the same business, is closing in on five billion pounds in revenue and still growing. Same sector. Same customers. Same basic pitch of cheap goods in a big shed. So why is only one of the three actually winning? This is the story of the one decision quietly separating Home Bargains from every other discount retailer in Britain.