Ep 11: Season 1 Halftime Recap, An Se Young’s Contract Negotiations, Growth of Para Badminton

In this episode, Viktor Axelsen and CK Yew discuss various topics including the upcoming VA collection launch, CK's new marketing company - El Plan Studios, the growth of para badminton, and reflections on past matches. They also explore the importance of mental strategies in badminton, contract negotiations, and methods to enhance the fan experience. The conversation highlights personal growth, insights into the sport, and future aspirations for content creation. Time stamps 00:00 Introduction and Current Updates 02:58 VA Collection Launch and Sneak Peek 05:56 CKU's New Marketing Company 09:07 Podcast Journey and Improvements 11:57 Recap of Previous Episodes 17:58 Exploring Para Badminton 21:23 The Comeback and Grip Strategies 22:04 World Championships: Annual vs. Biannual Debate 24:11 Memorable Championship Moments and Historical Context 25:27 Contract Negotiations and Sponsorship Dynamics 29:42 Umpiring Insights and Future Guests 31:55 The Impact of Media on Badminton's Growth 34:47 Training Mindset and Deception Techniques 40:14 Techniques and Skills in Badminton 42:00 Evolution of Playing Styles 43:40 Memorable Matches and Experiences 47:23 Enhancing the Fan Experience 51:27 Engaging with Fans and Feedback Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdl... Apple Podcast: https://podcasts.apple.com/us/podcast... Instagram:   / theaveragenotaverage   YouTube:    / @theaveragenotaveragepodcast   CK's YouTube Channel:    / @ckyew   Viktor's YouTube Channel:    / @viktoraxelsen7830   CK's Instagram:   / ckyew_official   Viktor's Instagram:   / viktoraxelsen