Where Tech Becomes Experience | Panathēnea 2026

How do great technology companies create experiences that people genuinely love? At Panathēnea 2026, Tao Tao, Co-Founder and COO of GetYourGuide, joins Alexander Argyros, Founder and CEO of BlueLayer, for a conversation on the intersection of technology, product design, and human experience. As digital products become increasingly sophisticated, the companies that stand out are often those that make technology feel seamless, intuitive, and meaningful. Drawing on their experiences building products that serve millions of users, Tao and Argyros explore how technology can move beyond functionality to create memorable customer experiences that drive engagement, trust, and long-term loyalty. The discussion examines product development, user-centric design, personalization, and the role of innovation in shaping how people discover, interact with, and experience the world. From travel and marketplaces to emerging technologies, the conversation highlights the importance of understanding human needs while building for scale. Whether you're a founder, product leader, designer, investor, or technology enthusiast, this session offers valuable insights into how the best companies turn technology into experiences that matter. Panathēnea is an international festival bringing together founders, investors, scientists, artists, and innovators to explore the future of technology, entrepreneurship, and culture in Athens. The 2026 edition welcomed more than 11,500 participants from over 60 countries.