The Hidden Marketing Error Costing Business Owners

You don’t have a lead problem. You have an ownership problem. In this episode, Todd Liles, Roy H. Williams, and Jake Williams break down the hidden marketing mistake trapping home service companies in short-term thinking. If your business relies heavily on Google Ads, pay-per-click, or performance marketing, you are borrowing relationships — not building them. Here’s what you’ll learn: -Why home service cost per lead has increased nearly 88% in four years -How “Zero Moment of Truth” changed marketing behavior -Why performance marketing optimizes for measurement, not effectiveness -The difference between building brand equity and buying attention -The painful but necessary transition to long-term brand strategy -The War Chest Principle and why financial reserves matter -The King Cake lesson on demand, scarcity, and speaking to desire This episode is about sustainability. Because the companies that endure don’t just generate leads. They own mental real estate. If this episode challenged how you think about marketing, subscribe, leave a comment, and share it with a business owner who wants to build something that lasts. Connect with Todd Liles: Website: https://www.toddliles.com/ Instagram:   / growbiggerfaster   LinkedIn:   / trainertoddliles   Full show notes and resources: https://www.toddliles.com/wizard #HomeServiceMarketing #HVACMarketing #PlumbingMarketing #ContractorMarketing #BrandBuilding #BusinessStrategy #GoogleAds