Why Situationships Feel Addictive: The Psychology of Mixed Signals, Attachment, and Withdrawal

Why do situationships feel so intense… and so hard to leave? In this video, licensed therapist and researcher Dr. Alena Prikhidko explores the psychology of modern situationships through the lens of attachment theory, behavioral psychology, dating app culture, nervous system regulation, and relationship science. You’ll learn why anxious people often stay too long, why avoidant partners may thrive in ambiguity, how mixed signals activate variable reinforcement in the brain, why the sunk cost fallacy keeps people emotionally invested, and what research says about the real psychological cost of undefined relationships. If you’ve ever found yourself checking your phone, analyzing texts, suppressing your needs, or wondering “What are we?”—this video may explain more than you realize. Topics include attachment styles, trauma bonds, emotional addiction, dating apps, commitment anxiety, avoidant attachment, anxious attachment, relationship ambiguity, nervous system activation, and the hidden emotional cost of being almost chosen.