Transforming Your Beverage Business For AI - Sam Wong

Artificial Intelligence is rapidly reshaping how beverage businesses operate, but what does AI transformation actually look like in practice? In this webinar, Sid Patel, CEO of IBWSS and Beverage Trade Network, sits down with Sam Wong, Senior Director of Data & AI at Mark Anthony Group, to explore how AI is changing the wine, spirits, beer, and RTD industries. The discussion goes beyond the hype to focus on practical applications that beverage businesses can implement today. Sam shares insights on using AI to improve sales performance, strengthen commercial decision-making, enhance marketing and operations, and build a stronger data foundation for long-term growth. The conversation also covers where small and mid-sized beverage brands should begin with AI, the importance of balancing technology with human relationships, and the real-world use cases already delivering value across the industry. Whether you're a winery, brewery, distillery, importer, distributor, retailer, or beverage brand, this session provides practical guidance on how to approach AI strategically and where it can have the greatest business impact. Sam Wong is also a featured speaker at the **International Bulk Wine and Spirits Show (IBWSS) 2026**, where industry leaders come together to discuss the technologies, trends, and strategies shaping the future of the global beverage industry. Learn more about IBWSS and register for the event at: https://ibwsshow.com/ #ArtificialIntelligence #AI #BeverageIndustry #WineIndustry #SpiritsIndustry #BeerIndustry #RTD #Sales #DataAnalytics #IBWSS #BeverageTradeNetwork **About IBWSS USA** The International Bulk Wine and Spirits Show is an annual trade show and conference, open to trade professionals only, which takes place in San Francisco, CA. IBWSS visitors are buyers looking to meet up their demand for bulk wines, bulk spirits, private label programs, grape buying or contract manufacturing. IBWSS San Francisco will give supermarkets, retailers, restaurants, wineries, distilleries, and other buyers a premier international platform to source bulk wine and spirits and meet private label suppliers. **About The Organizer: Beverage Trade Network** Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios. For More Insightful Content Subscribe to Our Channel 👇 ►Facebook:   / beveragetradenetwork   ►Instagram:   / beveragetradenetwork   ►LinkedIn:   / beveragetradenetwork-com   ►Twitter:   / beveragetrade   ►Website: https://beveragetradenetwork.com/ ►Tune into Spotify: https://open.spotify.com/show/5XuHb5t... ►Listen on Soundcloud:   / beveragetradenetwork   ►Medium:   / beveragetrade   ►Quora: http://quora.com/profile/Beverage-Tra...