Master the New Product Development Process: Everything You Need to Know

Andriy Sambir, the CEO at Linkup Studio, and Oksana Khrupa, the Chief Product Solution Officer, dive deep into the intricate process of new product development. This conversation is a treasure trove for anyone wanting to grasp what is new product development and how to go from idea generation to commercialization. During the talk, Andriy and Oksana walk you through the product development and design stages, exemplifying their points with real-world new product development process examples. They begin by discussing how to create your product idea, introducing the concept of design thinking as a part of the early stages of the new product development process. You'll also learn about the importance of user journey mapping and idea screening. By identifying the target audience early on, they explain how you can tailor your product discovery and business analysis to a specific user base. Further into the conversation, the duo covers the concept development & testing phase, outlining how to arrive at a minimum viable product (MVP). From there, they discuss marketing strategy development, ensuring your product reaches the right customers at the right time. Feel free to jump to the part you want to hear more about! 00:00 Introduction 01:05 Create your product idea 02:48 What is design thinking 05:16 What is user journey mapping 06:15 The idea screening & generation 08:07 Identifying the target audience 10:05 Marketing strategy 11:57 Product fit & market fit 15:00 Business Analysis Calculation 19:31 Product Development & MVP 26:48 Test Marketing 29:47 New Product Development Examples: Google Glass vs. Apple’s Vision Pro 34:02 Outro Whether you're looking to launch the product or seeking tips for the prototype phase, this talk will equip you with the insights you need to succeed in the world of new product development. If you are considering developing a new product and have additional questions, we'd love to hear your insights and questions in the comments below or through email. If this video is valuable to you, don't forget to hit the like button, subscribe to our channel, and share the insights with your network. We're committed to delivering more enlightening content and in-depth discussions that cover the complete journey from idea generation to a successful commercial product. Keep an eye out for more! Read the full step-by-step new product development process guide here: https://linkupst.com/blog/new-product... Join us on Social Media: Facebook:   / linkupst   Twitter:   / linkupst   LinkedIn:   / mycompany   Instagram:   / linkupst   Learn more about us: Website: https://linkupst.com/ Let’s discuss your idea: [email protected] ~-~~-~~~-~~-~ Please watch: "Apps for Healthcare: Design and Development Insights from Olof Söderbaum, VP of Product at Kry"    • Apps for Healthcare: Design and Developmen...   ~-~~-~~~-~~-~