Hidden Eye Test - winning Gold at Cannes Lions 2025

We won Gold at Cannes Lions 2025 – Industry Craft Category! 🏆 1001 Optometry’s Hidden Eye Test campaign has been awarded a Gold Lion in the Industry Craft category at the Cannes Lions International Festival of Creativity — one of the highest honours in global advertising. This campaign brought eye health into the public space in a way no one expected — turning everyday environments into hidden vision tests, revealing how easily serious eye conditions can go unnoticed. Thank you for being part of this journey. Whether you’re a customer, supporter, or just someone who’s ever wondered about their eyesight — this win is for you too. 👁 Book your eye test today: https://1001optometry.com.au/pages/bo... 📍 Learn more about the campaign: https://www.vml.com/work/the-hidden-e... 🔔 Subscribe to stay inspired by more purpose-led stories.