You’re going to see how one YouTube channel can change everything
Learn my YouTube strategy for FREE: sign up for my next live masterclass here: http://erikavieira.net/masterclass Thank you for Kiln for collaborating with me on this video! If you're looking for a beautiful co-working and community space for your business, check out the 25 Kiln locations across the West Coast of the United States! https://kiln.com/ ▪️▪️▪️▪️▪️ 👩🏻🎓Learning resources from me! ✨ Join my LIVE Masterclass happening soon! erikavieira.net/masterclass 👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel! erikavieira.net/Bootcamp ▪️▪️▪️▪️▪️ Cathy over 50 🎥 YouTube Channel: @cathyover50 📸 Instagram: / cathyover50 ▪️▪️▪️▪️▪️ In today’s episode, I’m sitting down with Cathy from @cathyover50 a YouTube creator in Canada who makes fashion and lifestyle content for women over 50, especially petite, short, apple-shaped women who don’t feel represented online. We talk about how she went from dairy farming to building a YouTube channel with nearly 90,000 subscribers, how niching down helped her grow faster, and why creating content from real life experience (instead of trying to copy trends) changed everything. If you’re a creator over 40 or 50, trying to grow on YouTube, build confidence on camera, and stay consistent even when growth feels slow, this conversation will give you real inspiration and practical takeaways. ▪️▪️▪️▪️▪️ 👀 Here are some other videos you might enjoy: You Don't Need 100k Subscribers to Make A Full Time Income on YouTube! - YouTuber Oralia Martinez • You Don't Need 100k Subscribers to Make A ... It’s Never Too Late: How this Fashion YouTuber Built a Thriving YouTube Channel in Her 50s • It’s Never Too Late: How this Fashion YouT... YouTube Success Over 40: The Truth About Starting Late (Elise Rose Crochet) • YouTube Success Over 40: The Truth About S... 0:00 - You're one YouTube channel away from a completely different life 2:00 - Cathy over 50’s journey on YouTube 4:34 - How YouTube can change your life 5:53 - Creating a loyal YouTube audience 8:09 - How Cathy’s channel has evolved 9:08 - Being vulnerable about struggles on YouTube 17:06 - Cathy’s first viral video 21:45 - Investing in her YouTube channel 24:04 - Finding your true fan 28:08 - The unpredictability of YouTube 31:22 - The impact on viewers 32:55 - Monetization struggles as a Canadian 35:11 - How Cathy monetizes her channel 40:50 - Cathy’s travels funded by her channel 42:38 - Advice to her younger self 44:45 - Cathy’s strong community 45:57 - Advice to YouTube creators 47:21 - What’s next for Cathy ▪️▪️▪️▪️▪️ 👩🏻 Who is Erika Vieira? My name is Erika Vieira I am a YouTube channel producer, strategist and coach for 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence. Follow me on Instagram: / youryoutubecoach ▪️▪️▪️▪️▪️ More things you'll want to check out! 💫 Struggling with camera confidence as a creator? Get my Capture Your Confidence Course: http://erikavieira.net/confidence ✨ Grab my my Audience Attraction System mini course here: https://erikavieira.net/yaas 🎥 YOUTUBE BOOTCAMP FOR WOMEN: Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want. Add your name to the waitlist HERE 👉🏻 http://erikavieira.net/bootcamp-waitl... 👩💼 1:1 YOUTUBE COACHING: Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth? Apply HERE to be considered 👉🏻 erikavieira.net/coaching 👩💻 Are you a business looking for strategic channel management? Please email my team at [email protected] with Strategic Channel Management in the Subject. ▪️▪️▪️▪️▪️ ❤️Poppy AI, my new favorite AI tool for YouTube creators! https://getpoppy.ai/?affiliate=youryt... Use code ErikaV for $25 off plus theres a 30 day money back guarantee! 🤩 TubeBuddy Use the code ErikasBuddy to get 20% off https://www.tubebuddy.com/Beautyandth... 👩🏻🏫 Course Creation Platform I use and recommend: https://app.kajabi.com/r/oFsCzB2V/t/4... *Links included are affiliate links🙂 Check out my Amazon storefront👇🏼 https://amzn.to/453cfkr *Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com. **Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.

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