Premium TV is no longer just a brand awareness channel.

At Cannes Lions, Dawn Lee Williamson, Chief Revenue Officer of Media Solutions, Comcast Advertising, and Damian Garbaccio, Chief Commercial & Marketing Officer, Affinity Solutions, join Jackelyn Keller to discuss how transaction data, closed-loop measurement, and Comcast’s Outcomes Plus are bridging the gap between brand-building and performance, enabling advertisers to use television as a tool for "performance storytelling.”