Ele Criou um Banco Digital que Entendeu as Pequenas Empresas | Igor Senra - TalksbyLeo 236

💡 Small businesses are driving Brazil's economy, but they still struggle with financial bureaucracy. Igor Senra is the co-founder and CEO of Cora, a digital bank created to simplify the financial lives of small and medium-sized businesses in Brazil. Before that, he founded Moip, one of the pioneering companies in digital payments in the country. In this episode, we discuss: ✅ Igor's entrepreneurial journey ✅ The lessons learned at Moip leading up to the creation of Cora ✅ How to create a digital bank for small businesses ✅ The financial mistakes of small businesses ✅ Credit, accountants, and tax reform Is your company ready for AI attacks? Learn about Kaspersky's solutions and access an exclusive, free report with over 1,400 cybersecurity professionals. 🔗 Link: https://lp.kaspersky.com/global/ai-br/ ⏱ Chapters: 00:00 - Trailer and introduction 03:22 - The first CNPJ (Brazilian business registration number) at age 16 07:15 - The moment to leave the family business 08:50 - From traditional economics to technology 12:38 - The birth of Moip 15:05 - How Moip simplified digital payments 17:48 - Moip's growth and exit 20:53 - The decision to leave Moip 23:53 - Why start a new business with the same partners 27:01 - The purpose of helping small businesses 28:57 - Moip's mistakes that shaped Cora 30:21 - The origin of Cora and the initial product 34:32 - Culture and values ​​from day one 37:38 - The remote work culture at Cora 42:51 - How Cora reached 1.7 million customers 47:53 - The future of digital banks for SMEs 51:34 - The impact of tax reform on SMEs 54:57 - Cora's role in financial education 57:00 - The mistake of mixing personal and business finances 59:17 - Accountants as a strategic channel 1:02:38 - AI in Cora's operations 1:06:53 - The challenges of leading Cora 1:15:51 - Priorities as CEO 1:17:25 - The human role in the post-AI world 1:22:54 - Self-development, books and references 1:28:04 - Longevity, performance and reinvention 1:32:10 - Closing 🔗 Follow Igor Senra: LinkedIn:   / igorsenra   🎧 TalksbyLeo Podcast: TalksbyLeo is a podcast hosted by Leo Kuba, featuring guests who inspire with their stories of entrepreneurship, innovation, leadership, and high performance. Spotify: https://spotify.link/J5I7sYN9aDb Newsletter: https://bit.ly/news-leokuba Contact: [email protected] 🧠 About the host: Leo Kuba is CEO of the digital agency Inkuba (4 Lions at Cannes Lions) and has been an entrepreneur for over two decades in the areas of technology, internet, and marketing. He was an innovation columnist for Radio Alpha FM, is co-author of the book Innovative Entrepreneurship, and co-founder of the Man in the Arena channel, created in 2010 and considered one of the pioneers of video podcasts in Brazil. Instagram:   / leokuba   TikTok:   / leo.kuba   LinkedIn:   / leokuba   Website: https://leokuba.com.br/ 🎙️ Production: Recorded at Podfactory, a professional studio for producing podcasts, live streams, institutional and corporate content. Website: https://podfactory.com.br/ Instagram:   / podfactory   ✂️ Editing:   / heavydropsmedia   #DigitalBank #Fintech #SMEs #TalksbyLeo #Podcast