"Swiss Made" – What It Really Means // Watch Industry Between Quality and Costs

In this video I present you some research around the Swiss Made-Label. What does it mean today and how did the significance has changed over the decades. Topics are the 60 percent rule, calculation in watchmaking and alternatives to Swiss made watches. Various famous formerly Swiss made watch movements like Landeron and Venus calibres come today from Russia and China. Apparently the watch market is wide open for companies in various states outside of Switzerland. https://www.statista.com/statistics/6... Caseback Watches on Instagram   / caseback_tim