Salon & Spa Branding: This is how you build a premium beauty brand

Try our top pick for the best salon and spa software of 2024 and get two months free: https://thesalonbusiness.com/mangomint/ Learn how to elevate the image of your salon or spa to attract more clients and grow your business. In this webinar, I'm sharing the exact framework I use when helping salons and spas build their brand. Agenda 00:00 Webinar intro 03:30 Why branding is critical for salons and spas 07:45 History of branding 08:25 "Branding" definition 10:30 Brand strategy vs. brand identity 11:35 Salon and spa brand positioning exercise 17:20 Brand purpose 21:25 Brand values 23:22 Brand character 25:00 Brand framework 25:30 Luxury branding 32:29 Bringing your brand to life 39:30 Q&A