Cadbury and How to Kill a British Icon

Support the Channel: https://www.buymeacoffee.com/pathfind... Ever since the American company Mondelez (Formerly Kraft) bought Cadbury in 2010, the classic brand has seen a steady decline The classic British brand has suffered through changing recipes to resemble horrendous American chocolate, shrinkflation and bland advertising. Cadbury is now just another cog in a huge corporate machine, and a shell of its former self. Music: Nilly Willy - Yung Logos Articles and Links Takeover https://www.theguardian.com/commentis... https://www.bbc.co.uk/worldservice/bu...    • Cadbury agrees $19.6 bln takeover by Kraft   Taste https://www.walesonline.co.uk/whats-o... https://www.foodprocessing.com.au/con...    • Changes to Creme Eggs causes a fuss      • Why Cadbury's Creme Eggs Recipe Change Has...   https://www.bbc.co.uk/news/newsbeat-3... https://www.theguardian.com/business/... https://www.telegraph.co.uk/finance/n... https://www.standard.co.uk/news/uk/ca... Shrinkflation and Fines https://time.com/6981403/mondelez-ore...    • B.J. Novak Proves Cadbury Eggs Are Getting...   https://news.sky.com/story/shrinkflat... https://www.theguardian.com/business/... Rebrand https://www.wearebulletproof.com/work... https://www.underconsideration.com/br... https://www.marketingweek.com/cadbury... Good adverts    • Cadburys Airport runway race commercial      • Cadbury Dancing Clothes Advert 2011      • Cadbury's Gorilla Playing Drums - Advert C...      • 2002 Cadburys Creme Eggs How Do You Eat Yo...   Soppy adverts    • Cadbury | Yours Always | Birthday      • Cadbury Dairy Milk | Fence 30"   Fairtrade https://www.theguardian.com/business/... https://www.independent.co.uk/voices/... https://www.globalcitizen.org/fr/cont... https://thegoodshoppingguide.com/bran... https://www.fairtrade.org.uk/farmers-...