5 categorías para analizar imágenes políticas sin perder consistencia metodológica

How do you correctly interpret the public image of a politician or institution? This video proposes a five-category system for analyzing approval rating differentials with methodological rigor and terminological precision: Neutral differential Differential with slight positivity or negativity Positive or negative differential Aggravated positive or negative differential Hyperaggravated positive or negative differential A concrete contribution to interpreting polls critically, avoiding rankings that distort the analysis, and understanding why image and voting intention don't always align. If you're a consultant, journalist, academic, or part of a public management team, this content is for you. 🔔 Subscribe and turn on notifications to join the conversation. #marioriorda #politicalcommunication #compol #publicopinion #politicalimage #polls #politicalanalysis #methodology #governmentcommunication