Shocking Tesco Error: How it Lost them £1M
#trademarks #naming The simple naming mistake that effectively cost Tesco £1 million. Find out how a small error can lead to big consequences in business. 00:00 - Introduction 00:45 - Loyalty Card Innovation 01:50 - Investment in Clubcard 02:35 - The Importance of Brand IP Training 03:43 - Overlooking Distinctiveness in Branding 04:40 - Using strong Names 05:02 - IP Rights Offer Protection in a Fiercely Competitive Market 05:56 - Becoming the Preferred Brand Makes the Competition irrelevant. ---- 🌐 Brand Tuned Website https://www.brandtuned.com/ 🌐 Azrights Website https://www.azrights.com/ 🔗 Follow Shireen Smith / shireensmith 🎙️ Listen and subscribe to Brand Tuned Podcast https://brandtuned.com/podcast 👩🏻💻 Bonus Brand Tuned Program https://www.brandtuned.com/brand-tune... #brandtuned #ShireenSmith #Tesco #MillionPoundMistake #Marketingmistake #BrandNamingFail #loyaltycard #trademark
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