この世界は課題だらけじゃない｜希望を届けるメディアへの挑戦｜RICE MEDIA／Tomoshi Bito株式会社｜藤田一輝　ボーダレスラジオ #80

Our guest this time is Fujita (Jerry), Vice President of Tomoshibito, which operates "RICE MEDIA," a short video media platform that conveys social issues in the "most entertaining way in Japan." RICE MEDIA has accumulated over 590 million views. But what RICE wants to deliver beyond that is not the social issues themselves. It's the stories of people who are seriously tackling these issues. The challenges of companies that have been overlooked. And the potential of society that is still unknown to many people. He himself was once on the side of those who were unaware of social issues. That's why RICE now advocates the concept of "Delivery Hope (delivering hope, not just information)." The "value hidden in the ordinary" discovered through collaborations with companies. The eight years he and Tom, the co-founder, overcame after discussing whether to quit. And his role and resolve in an organization where he calls himself the "strongest mom." There is still so much hope in this world that is unknown. Please enjoy this episode that reminds us of that. ▼RICE MEDIA (YouTube)    / @ricemedia   ▼RICE MEDIA (Instagram)   / rice.media21   ▼Contact RICE MEDIA https://rice-media.net/ ▼[Recruitment Information] Inside Sales Position https://recruit.jobcan.jp/borderless/... ▼[Recruitment Information] Content Director Position https://recruit.jobcan.jp/borderless/... [Cast] ▼Jerry (Kazuki Fujita) Vice President, Tomoshi Bito Co., Ltd. Born in Shiga Prefecture in 1994. Concerned about the current situation where social messages are becoming less effective in today's information-saturated world, he founded Tomoshi Bito Co., Ltd. RICE Media operates a video media platform called "RICE Media," advocating "creative journalism" that delivers social issues in an easy-to-understand and sometimes entertaining way through the power of planning and catchy slogans. It boasts approximately 550,000 followers on social media (as of June 2026). It won the Grand Prize at the 7th Nikkei Social Business Contest. ▼Mikiko Mine Public Relations, Borderless Japan Co., Ltd. Born in 1993. Originally from Minami-Aso Village, Kumamoto Prefecture. While attending Keio University, she established an international cooperation organization and worked on fair trade product development in Laos and the Philippines. Originally aspiring to work in media, she transferred to the Faculty of Commerce to study regional development and marketing, and worked in a remote village in Toyama Prefecture. After graduation, she joined Nippon Paper Industries Co., Ltd. After working in a factory, she engaged in sustainability PR. Since 2021, she has been engaged in a wide range of public relations and marketing activities at ZEALS Co., Ltd., including corporate PR, business PR, recruitment PR, and IPO PR. Since December 2023, she has been working as Borderless Japan's first full-time public relations officer. Profile: https://www.borderless-japan.com/fell... SNS: https://x.com/MikikoMine About Borderless Japan: Established in 2007 as a company that only engages in social businesses that solve social issues through business. We operate over 50 businesses in 13 countries worldwide, addressing various social issues such as poverty, environment, education, and gender. In October 2023, we announced our new purpose, "SWITCH to HOPE: Transforming social issues into hope for everyone." We aim to create systems that enable more people to work together towards a better society. ▼List of Social Businesses https://www.borderless-japan.com/soci... ▼List of Fellows https://www.borderless-japan.com/ s-japan.com/fellow/ ▼Recruitment Information https://www.borderless-japan.com/recr... ▼Why not become a social entrepreneur yourself? https://www.borderless-japan.com/entr... ▼Why not support social entrepreneurs together? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borderless-japan.com/ally/⁠