150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)

Upcoming AI Executive Lab Events with Flint McGlaughlin 1. Transform Billable Hours Into Scalable AI-Powered Products Tue, November 11th at 2PM (ET). 2. Build Passive Revenue for Scalable Consulting Products Wed, November 12th at 2PM (ET). 3. Scale Your Agency with 24/7 AI Lead-Gen & Delivery Tools Thu, November 13th at 2PM (ET). Learn more and reserve your seat at https://meclabs.com/AiExecutiveLab This is part two in our series about effective call-to-action strategies that increase your webpage's performance. Part one is available here:    • 150 Experiments on the Call-to-Action: Six...   We did a meta-analysis of 150 of our experiments to determine six common cognitive conditions in the minds of webpage visitors regarding the call-to-action that hurt conversion. In this session, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, shows you how to improve your call-to-action by mitigating anxiety with strategic overcorrection methods. If you would like your landing pages or other marketing to be considered for live optimization – on-the-spot analysis with Flint sharing how to improve conversion during upcoming sessions – send it to us at info@meclabs. Key points in the video: 2:38 Cognitive Condition #4: Paralysis and its root causes. 5:24 Live Optimization: Audience-submitted CTA from a medical provider 8:47 Condition #4's solution can be found in these case studies ... 13:35 Here's a checklist you can use on your webpages with criteria for a good CTA, and Condition 4 13:51 Cognitive Condition #5: Decision hesitation and its root causes. 15:12 Condition #5's solution can be found in these case studies ... 20:10 Cognitive Condition #6: Mismatched expectations and its root causes. 21:10 Live Optimization: Audience-submitted CTA from a Pet supplies provider 22:00 Condition #6's solution can be found in these case studies ... "Asking 'how' leads to information; asking 'why' leads to wisdom." This is the essence of Dr. Flint McGlaughlin's book, The Marketer as Philosopher For more information, you can visit https://map.flintmcglaughlin.com