3 Pilares Para Construção de Negócios de Impacto | Tales Gomes | TEDxPetrópolis

The talk recounts how Plataforma Saúde was born, a social impact business that uses mobile technologies to facilitate access to preventive healthcare, and addresses the 3 basic principles that guide social business: purpose, which represents the mission behind the idea; equity, which addresses how to treat the unequal unequally to ensure fair access to opportunities and health; and finally, a sense of protagonism, which defines how entrepreneurs and employees should always have a proactive attitude as problem solvers. He holds a degree in Project Management and Marketing and an MBA in Business Management and Development. He was elected one of the 30 most promising young people in Brazil (FORBES), one of the 10 most inspiring young people in Brazil (Editora Abril), and one of the young innovators under 35 (MIT). He is a social entrepreneur, working with companies of different sizes, in Brazil and abroad. He is the co-founder and CEO of Plataforma Saúde, the most creative company in the Americas (IDB USA). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx