EPPM2033 International Business (L1) 25/26 | IBM International Strategy and Opportunities: Group 5

🌍 This presentation explores how IBM strengthens its position as a leading global technology company through international strategy, innovation and effective management. 🔹 IBM’s global presence and international market entry 🔹 Target market, positioning and marketing mix 🔹 Global integration and local responsiveness 🔹 Recruitment, training and employee performance 🔹 Challenges in competition, cybersecurity and regulations 🔹 Opportunities in AI, hybrid cloud, consulting and quantum computing 🔹 Strategic recommendations for IBM’s future growth The presentation highlights how IBM continues to adapt, innovate and remain competitive in the rapidly changing global technology industry. #InternationalBusiness #IBM #UKM #GlobalStrategy #ArtificialIntelligence #HybridCloud #DigitalTransformation #InternationalMarketing #businessopportunities