Grounding new age music in tradition | Sid Sriram | TEDxCET

Famed singer and producer Sid Sriram talks about the influence of traditional Carnatic music on his life and career. Despite living in a Western city, his mother taught him Carnatic music. He incorporated his traditional roots with western music and vice versa to create a masterful fusion. This new hybrid was refreshing and impactful, creating waves in the industry, making his point of tradition still being relevant. Sid Sriram is an Indian-American music producer, playback singer, and song writer. He is a R&B songwriter, singer and performer, and works in the Tamil, Telugu and Hindi film industries. Singer. Songwriter. Producer. A maestro of Carnatic and R&B music. A master weaver of two different styles of music, he is a musical genius. The voice behind hits like “Thalli Pogathey” and “Maruvarthai”. Sid Sriram is an Indian-American music producer, playback singer, and song writer. He is a R&B songwriter, singer and performer, and works in the Tamil, Telugu and Hindi film industries. Singer. Songwriter. Producer. A maestro of Carnatic and R&B music. A master weaver of two different styles of music, he is a musical genius. The voice behind hits like “Thalli Pogathey” and “Maruvarthai”. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx