Lingerie Success Podcast Episode 3 - Creating buyer personas and identifying target customers
In the third episode of the Lingerie Success podcast, Kris Cardona, Angel Gallegos, and Katie Donnelly discuss the importance of creating buyer personas and explain how buyer personas can help you better understand your target market. They also discuss the key benefits of detailed buyer personas, the categories that you should include, and the necessity of creating buyer personas for online customers. --- Your customers are searching for the answers to their problems. [00:01-03:20] Why is it important to know who your customers are? - All businesses need buyer personas. [03:21-05:14] What is a buyer persona? Why does my business need buyer personas? - Your buyer personas should be detailed as possible. [05:15-11:18] What are the key benefits to creating detailed buyer personas? - Create your own template for your buyer personas. Or use our free buyer persona template. [11:19-15:29] What are the categories I should include in my buyer personas? - Your contact database is one of your most valuable tools. [15:30-19:06] Why is it important for me to use my contact database when creating buyer personas? - You should create buyer personas for your online customers too. [19:07-23:56] In addition to my store, I also have a website for customers to shop online. Should I create buyer personas for online customers too? - Don't forget about negative buyer personas. [23:57-27:11] What are negative buyer personas? What should I include when creating buyer personas? - Never underestimate the power of personalized marketing. [27:12-32:39] How can I use buyer personas to create personalized marketing materials? --- Homework: Create 5 postive buyer personas and 5 negative buyer personas. - Question of the Day: What would you like us to cover in future episodes? --- Join a community of successful business owners, executives, and experts in the lingerie industry: Facebook: / 1660042274302061 LinkedIn: / 12895182 Follow Lingerie Success: Website and Blog: http://success.parfaitlingerie.com/ iTunes: https://itunes.apple.com/us/podcast/l... Soundcloud: / lingeriesuccess
Lingerie Success Podcast Episode 4 - Finding Your Unique Selling Proposition
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