Leading by outcomes, not outputs - with Zoë Blogg

How do you align an entire business around a set of outcomes? Zoë Blogg is Managing Director of the search marketing and digital PR agency Reboot. She took over the business from its founders just six months ago. In this episode, Zoë shares how she: • Shifted from Operations Director, focused on fixing everything, to leading the entire business • Runs two weekly sprint cycles with the Senior Leadership Team, focused on outcomes tied to annual OKRs • Shares weekly OKR progress with the entire team, so everyone understands how the business is performing • Works to an annual plan - but no longer plans further ahead due to rapid market shifts • Uses the 9-box grid to track performance and potential, and to monitor people’s progress over time • Runs a weekly client-skills session for all client-facing team members Zoë leads Reboot on a 4-day working week, which has driven clear gains in productivity, utilisation, creativity, revenue and profit.