Edible Cutlery (#innovation series 3)

India is one of the world's largest consumers of disposable plastic cutlery, which has the makings of a huge health and environmental crisis written all over it. This film is the wonderful story of a couple and how they've imagined a possible solution to this crisis! This is a part of a 6-film series that we have produced in partnership with The Better India. The project has been supported by Marico Innovation Foundation. Note: ~ Within 12 hours of going online, this video has garnered over 1.2 million views on The Better India channel (  / thebetterindia  ) ~ Narayana has received an aggregate order of 10 million spoons so far and interest from venture capital in his idea