The Real Reason Meta Wants CRED | India's UPI Market Explained | Spotlight | N18G

Meta is reportedly set to invest $900 million in CRED, with the latter's founder Kunal Shah also taking over as WhatsApp's global head. But why would one of the world's biggest tech giants back a fintech company that's still losing money? The answer lies in India's UPI ecosystem, embedded finance, and the battle to own the country’s most valuable digital habit: payments. While Google Pay and PhonePe dominate UPI, Meta has struggled to gain ground through WhatsApp Pay. CRED, however, has already built trust with millions of affluent users. This deal could be less about profits, and more about control over India's financial future. Daniela Laurel tells you more on Spotlight. UPI India | WhatsApp Global Head | Kunal Shah | Cred | Firstpost Spotlight | Firstpost | News Live | World News | Latest News | Global News | International News | News | Trending News #whatsapp #meta #markzuckerberg #cred #firstpostspotlight #spotlight #firstpost #newslive #worldnews #latestnews #globalnews #news #internationalnews #trendingnews Firstpost is an Indian news and media website. Get all the incisive opinions, in-depth analyses and other visual stories that matter to you and the world right here on this channel. Subscribe to Firstpost channel and press the bell icon to get notified when we go live.    / @firstpost   Follow Firstpost on Instagram:   / firstpost   Follow Firstpost on Facebook:   / firstpostin   Follow Firstpost on Twitter:   / firstpost   Follow Firstpost on WhatsApp: https://www.whatsapp.com/channel/0029...