Что такое люкс? Почему все так дорого? Подкаст с Давидом Мардашевым

Tens of millions of people have asked search engines the question "What is luxury?" Why are pieces from famous fashion houses so expensive? Are they worth the money? Is it true that wearing brand names has become indecent? And who needs this entire luxury industry? David Mardashev, a luxury expert who worked at Chanel for over 15 years and now works as a consultant, answered these and other questions on the BEZFILTROV show. Thanks to the It-girls beauty salon team for the beauty look for the guest and host: https://it-girls.ru Follow BEZFILTROV on all social media: ✔️ YouTube    / @bezfiltrovshow   ✔️ Telegram https://t.me/bezfiltrov_show ✔️ The host's Instagram:   / haribo_wummis   Listen to the interview as a podcast: https://bezfiltrov.mave.digital/ The host is wearing: 12Storeez top-vest, Alessandra Rich earrings 0:00 — In this episode 1:26 — Guest: David Mardashev, luxury goods expert 5:16 — How many Google searches are there for luxury 6:25 — Fast and Careful styling (advertising) 7:14 — Are people becoming more interested in luxury? 9:42 — Is luxury linked to happiness? 13:01 — "Today, luxury is not about owning something, but about being someone." 16:42 — Get a profession in fashion (advertising) 18:46 — The emotional component of luxury 20:15 — Are luxury brands selling belonging to values? 25:16 — How to sell a $15,000 bag 28:07 — The rarity factor as a sign of luxury 28:52 — Can luxury be mass-market? 32:19 — Why experience is more important than things 34:15 — Different luxury audiences: How brands reach them 37:56 — Does artificial scarcity of luxury goods work? 41:18 — Why every brand should have a story 46:01 — How luxury became part of culture 49:04 — Which countries buy luxury goods 49:55 — Why do we need luxury consultants? 54:34 — Has wearing branded items become indecent? 58:07 — Who communicates brand codes to clients? 1:01:29 — How can a new brand become luxury? 1:07:25 — The educational function of luxury 1:09:36 — What is the difference between luxury and simply expensive items? 1:11:51 — Natural and lab-grown diamonds: is there a difference? 1:24:49 — How much should an engagement ring cost? 1:26:10 — What is worth spending money on and what isn't? 1:32:57 — Do you have to be rich to be part of luxury? 1:36:16 — How luxury brands will develop their strategy Instagram is owned by Meta, a company recognized as extremist and banned in Russia. #nofilters #mardashev #luxury #luxurylifestyle #luxury