Trump y Milei ganan elecciones porque llaman la atención | El análisis de Durán Barba

Why do figures like Javier Milei and Donald Trump manage to break with traditional politics? In this exclusive interview, political strategist Jaime Durán Barba analyzes how the phenomenon of "infinite scrolling" and the fleeting nature of the modern mind have transformed electoral campaigns. Durán Barba delves into the concept of the "rotten brain" and explains why attention is now more valuable than a resume or traditional management style. He also reflects on the role of figures like Manuel Adorni, the future of Mauricio Macri, and the difficulty of reelection in the current context. Key topics in this interview: The impact of cell phones on voter memory. Why is novelty the only engine of change? The crisis of traditional politics and the rise of "outsiders." A preview of his new book: What the Hell Happened to Us? 00:00 - The Importance of Common Sense in Government 01:15 - Critique of Official Communication and the Role of Manuel Adorni 03:02 - The "Infinite Scroll" and the New Fleeting Mind 04:45 - The "Rotten Brain": Why Is There No Order in Politics Anymore? 05:50 - Milei vs. Trump: The Logic of Attention-Seeking 07:20 - The Phenomenon of Impossible Re-election Today 08:45 - Does Management Still Matter in Local Governments? 10:10 - The End of the Resume: Why Experience No Longer Wins Votes 12:05 - Does the Left Have a Chance in Argentina? 1:30 PM - Durán Barba's advice for Mauricio Macri 2:40 PM - Campaign innovation: The case of Tuto Quiroga's hologram 3:55 PM - Presentation of the new book: "What the Hell Happened to Us?" La Voz en Vivo presents, Monday through Friday from 7 AM to 1 PM, the most important news to start your day: top-level journalism, relevant interviews, and more. Follow us on our social media and our website:   / lavozcomar     / lavozcomar     / lavoz.com.ar   https://www.lavoz.com.ar/