"올림픽인지도 몰랐다"... 아무도 안 보는 올림픽에 수천억 쏟은 JTBC의 최후

⚠️ In 2019, JTBC swept up the broadcasting rights for the Olympics and the World Cup. They poured in at least 500 billion won. And the viewership rating for the opening ceremony of the Milan Winter Olympics was a mere 1.8 percent. It has become a reality that terrestrial broadcasters lose 20 to 30 billion won every time they broadcast the Olympics, and the broadcast advertising market has already fallen below 3 trillion won. Broadcasters, who were once golden goose-laying machines, are currently undergoing restructuring. What on earth happened? The Olympics haven't disappeared. The way we view them has completely changed. This contains a critical turning point regarding the future of broadcasters and how you need to adjust your advertising budgets and investment decisions. #JTBC #OlympicBroadcast #RatingsCollapse #BroadcastAdvertising #MediaCrisis #AdMarket #LegacyMedia #EconomicAnalysis