5 Levels of UX Strategy

In this webinar presentation, user experience specialist David Juhlin covers UX strategies for businesses and the 5 levels of strategic thinking that you need to consider while planning your UX strategy. David describes "high" and "low" level UX strategies ranging from industry-wide UX thinking down to approaches useful for specific projects. Should your company aim to be an industry pioneer in UX? Or should you replicate the successful strategies of other UX leaders? If you decide to be an industry leader, what organizational structures and capabilities would be beneficial? This webinar answers these questions and provides a high-level framework that can be used when considering UX strategies. David Juhlin is a User Experience Consultant at Bentley University. He provides consulting services to clients all over the globe and oversees his own company called GoUsability. He also teaches Online UX Research at Bentley University, and last year, contributed a section about tree testing to Elizabeth Rosenzweig’s book Successful User Experience. Bentley University is an Educational Partner with TryMyUI. For more information, visit http://trymyui.com/