Fox compra Roku por USD 22 bilhões e assume liderança de TV conectada nos EUA | CNBC BREAKING

In an analysis by Times Brasil - Exclusive Licensee CNBC, business analyst Guilherme Ravache and Lightshad Partners co-founder Rich Greenfield detailed Fox's acquisition of Roku. The deal, valued at USD 22 billion — equivalent to USD 160 per share — represents a 34% premium over the technology company's market value. The experts dissected the platform's business model, which functions as the main operating system for Smart TVs in the United States, and explained the strategic reasons behind the transaction, as well as the reasons that led the buyer's shares to fall 17.13% on the stock exchange after the announcement due to the risks involved in the digital advertising and data ecosystem. 🚨Subscribe to the channel and activate the bell to receive all our content! Follow Times Brasil - Exclusive CNBC Licensee on social media: @otimesbrasil 📌 WHERE TO WATCH THE WORLD'S LARGEST BUSINESS CHANNEL IN BRAZIL: 🔷 Channel 562 ClaroTV+ | Channel 562 Sky | Channel 592 Vivo | Channel 187 Oi | Regional operators 🔷 OPEN SIGNAL TV: satellite channel 562 🔷 ONLINE: https://timesbrasil.com.br | YouTube 🔷 FAST Channels: Samsung TV Plus, LG Channels, TCL Channels, Pluto TV, Roku, Soul TV, Zapping | New Streaming Services #CNBCInBrazil #BusinessJournalism #TimesBrasilCNBC