The Big 12 Can’t Afford to Ignore Texas Tech’s Warning

Texas Tech is challenging the rest of the Big 12 to keep up. Cody Campbell says the path forward for the conference is not to pull Texas Tech back, but for every Big 12 school to elevate itself and find new ways to compete financially. His message is simple: stop complaining about the Red Raiders’ resources and start building the money, infrastructure and roster necessary to win. John Kurtz explains why Campbell is right, why resentment toward Texas Tech has been building across the Big 12 and why schools such as BYU, Utah, Kansas, Oklahoma State and Houston are already finding creative ways to generate more revenue. The conversation also includes Texas Tech’s massive roster investment, the growing financial gap across college football, concerns about NIL spending and whether the Big 12 should consider a spending floor to force every program to compete at a higher level. Can the rest of the Big 12 match Texas Tech’s ambition, or will the Red Raiders continue to pull away? Get “Open For Business,” a Big 12 newsletter… sign up below: https://bit.ly/OFBNewsletter #Big12 #TexasTech #CodyCampbell #CollegeFootball #Big12Football #NIL #BrettYormark