How “The Hometown Lawyer” Became a Winning Brand

Episode 78 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Joshua Hodges, Partner at Kruger & Hodges Hometown Injury Lawyers. In this episode, Joshua and host Nick Werker discuss how embracing your background and leaning into your strengths can shape a powerful law firm brand, why authentic community engagement can be a more effective marketing strategy than traditional tactics and how mastering client intake and phone handling can ultimately make or break a firm’s ability to grow. Chapters: 1:23 - A Guide To Visiting Hamilton, Ohio 7:01 - Overcoming Low Grades In High School 10:16 - Joshua's Decision To Leave Biglaw & Start Out On His Own 14:50 - Lessons Learned From Past Jobs 17:44 - Leaning Into Strengths & Not Stressing Over Weaknesses 22:08 - Joshua's Inspiration For Becoming "The Hometown Lawyer" 30:19 - Don't Give Up On Video & Social Media Marketing Too Quickly 36:48 - Answering The Phone Is Really Important 42:36 - How To Get In Touch With Joshua About our guest: As the managing partner of Kruger & Hodges Hometown Injury Lawyers, Joshua Hodges has personally handled hundreds of personal injury cases while managing a team that has successfully handled over 1,000 personal injury cases. His team has obtained great success collecting over 10 million dollars for injured people in 2025 alone. He is a sought-after speaker, often appearing on national legal podcasts as well as speaking at several conferences where he teaches lawyers how to make more of an impact on their local community and build a stronger law firm. Learn more about Joshua's firm here: https://thehometownlawyers.com/attorn... Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/3j8bdscu Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/567pfmd9 You can also give us a call at 631-212-1899. This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].