#9 Tree Business - Why Tree Workers Become Certified Arborists and Why They Don't (w/ Beau Brodbeck)

What motivates tree workers to become ISA Certified Arborists? What are the barriers that prevent them from doing so? And why might some choose not to pursue certification at all? In this insightful discussion, Dr. Beau Brodbeck, Ph.D., CA, TRAQ, breaks down the findings from his study with Jason Gordon, exploring the various reasons behind the decision to seek—or not seek—certification as an arborist. Dr. Brodbeck, an expert with a Bachelor's, Master's, and Ph.D. in Forestry from Auburn University, is an Alabama Registered Forester, a Certified Arborist, and holds the Tree Risk Assessment Qualification. His extensive background in forestry and arboriculture makes this a must-watch for anyone interested in the field. The study, "Motivations and Barriers of Professional Certification for Tree Workers," is published in the July 2024 issue of the International Society of Arboriculture's journal Arboriculture & Urban Forestry. You can read the full study here: https://auf.isa-arbor.com/content/50/... 🔗 Explore more resources on our website: 🌐 https://treebusiness.com/ 📘 Stay connected with us on Facebook for more content and updates:   / thetreebiz   If you found this discussion helpful, don't forget to like, subscribe, and hit the bell icon to stay updated with our latest videos. Join the conversation and share your thoughts in the comments below! 🌳✨ #TreeBusiness #CertifiedArborist #Arboriculture #TreeWorkers #Forestry #Certification #ProfessionalDevelopment #TreeCare #IndustryInsights #BecomingAnArborist #ISAArborist #UrbanForestry #TreeRiskAssessment #ArboristCertification #MotivationAndBarriers