iZotope Acquired By InMusic: What It Means For RX Users

Native Instruments, the parent company of iZotope, is being acquired by InMusic out of insolvency. That makes iZotope's third owner in about nine years, and if you're an RX user you're probably wondering what to expect from the new owner. In this video, I go brand by brand through InMusic's portfolio to find the pattern, then look at how Izotope and RX might or might not fit. What's covered: • How Francisco Partners ran Native Instruments and iZotope into hundreds of millions in debt before the Berlin insolvency filing this past January • Why InMusic is structurally different from private equity • The Moog story • How their handling of Air Music Tech could be a warning sign • Why CDM called out iZotope's research pedigree and machine learning IP as a strategic prize in this deal • Four signals to watch over the next year • Where alternatives fit into the picture 🔗 iZotope: https://www.izotope.com 🔗 InMusic Brands: https://www.inmusicbrands.com 🔗 Is iZotope RX 12 Worth The Upgrade?    • Is iZotope RX 12 Worth The Upgrade? An Hon...   🔗 I Replaced iZotope RX With These Tools:    • I Replaced iZotope RX With These Tools (He...   🔗 RX 11 Dialog Isolate vs Supertone Clear, dxRevive Pro & VoicEx:    • Izotope RX 11 // Dialog Isolate Compared T...   #izotope #rx12 #inmusic #nativeinstruments #podcastediting #dialogueediting #audiorestoration #postproduction Join the mailing list: https://tansyasteracademy.com/contact Do you find my content valuable? Become a benefactor at https://ko-fi.com/jesse_mccune Ask A Question: https://tansyasteracademy.com/ask-a-q... Need help with your audio? I offer one-on-one coaching and consulting: https://tansyasteracademy.com/coaching Courses: Improve your podcast editing skills at Podcast Editing School: https://www.tansyasteracademy.com/pod... Learn how to use Izotope RX to clean up podcast audio with my course, Izotope RX: A Practical Guide for Podcasters - https://www.tansyasteracademy.com/izo... For podcast production services: https://www.tansyasteraudio.com For branding and growth strategies: https://tansyaster.com/ My Equipment: Camera: Canon R8 https://amzn.to/3vdFBjq Lens: Canon RF 28mm https://amzn.to/3tvFbV0 Lights: Elgato Key Lights https://amzn.to/475KIPS Mic: Earthworks Ethos https://amzn.to/3Rwmad3 Preamp: Cranborne Audio EC-1 https://amzn.to/47aj9F5 Interface: Universal Audio Apollo x8 https://amzn.to/48uZUXE Headphones: Ollo Audio S4X 1.3: https://tinyurl.com/Ollo-S4X-headphones 00:00 Intro 00:43 Three possibilities for RX users 01:17 The deal basics 01:46 Who InMusic actually is 02:43 How we got here: the Francisco Partners era 03:28 Why this matters for RX users 04:48 Newmark, Elysis, Akai 06:25 The AirMusic Tech warning 07:13 M-Audio repositioned down market 07:44 Denon DJ and the Pioneer challenge 08:14 Rain and offshore manufacturing 08:44 BFD Drums saved 09:17 Moog: layoffs and offshore assembly 10:10 The InMusic pattern 11:59 Where does RX land? 13:31 Could RX move to subscription only? 14:12 The RX 12 pricing problem 14:55 The alternatives 15:31 Four signals to watch 17:01 My take Follow me on Facebook:   / jesse.mccune   Disclosure: Some of the links in this post may be "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. @Earthworksaudio #earthworksaudio #earthworksmicrophones @olloaudio